Mission to Mairs
Human-Centered AI Implementation Agency
Mapping AI Readiness & Success.
Every AI implementation is a mission. Technology alone doesn't determine success, people do.
The Missing Piece
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Organizations invest in AI strategy, infrastructure, and implementation. One question is often overlooked:
Are your people ready to adopt AI?
Most AI initiatives measure technology readiness. Few measure human readiness. Without understanding how employees think, feel, and behave toward AI, organizations risk low adoption, resistance, and failed implementations.
74% of organizations have yet to achieve and scale tangible value from AI.
BCG
A Human-Centered Approach
We measure what software dashboards miss.
MAIRS was created to help organizations understand the human factors that influence successful AI adoption.
- +Organizational Psychology
- +Behavioral Science
- +AI Literacy
- +Change Management
- +Workforce Analytics
- +Training Roadmaps
The Assessment
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Seven dimensions of readiness, measured through play.
Our proprietary game-based assessment, backed by science, reveals what your people actually think, feel, and do, not what they say in a survey.
D·01
AI Literacy
How well employees understand AI capabilities and limits.
D·02
Emotional Readiness
Comfort, trust, and anxiety around AI tools.
D·03
Behavioral Readiness
Actual usage patterns and habits.
D·04
Change Readiness
Openness to new ways of working.
D·05
Leadership Enablement
How well leaders model and support adoption.
D·06
Psychological Safety
Whether people feel safe to experiment and fail.
D·07
Cognitive Agility
Speed and ease of adapting to new tools.
All seven, one view
A single, scientific picture of human AI readiness.
Why Game-Based
Beyond traditional surveys.
Surveys are vulnerable to social desirability bias people answer the way they think they should, not how they actually feel or behave.
Game-based assessment is a more engaging way to collect behavioral data, and has shown promise in reducing response distortion leading to more reliable insights for decision-making.
See the Scientific FoundationsThe Dashboard
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Your Organizational AI Readiness Dashboard.
A clear, actionable view of where your organization stands and exactly what to do next.
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Department Comparison
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Adoption Risk Map
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Leadership Insights
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Learning Roadmaps
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Custom Training
Who We Work With
Scaleups
Enterprises
AI Implementation Teams
Working With Us
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Five mission phases.
PHASE 01
AI Mission Briefing
We align on context, goals, and the people involved.
PHASE 02
Assessment
Your team plays the game-based readiness assessment.
PHASE 03
Insights
We translate behavior into seven dimensions of readiness.
PHASE 04
Mission Report
A clear, actionable view of where your organization stands.
PHASE 05
Launch Readiness
Customized training roadmaps for adoption at scale.
The Team
Two worlds, one mission.
We're two co-founders from two different worlds, united by one mission: building a human-centered future for AI implementation.
One brings a marketing and business background. The other brings PhD research on AI implementation from Leiden University. Different perspectives same curiosity and passion for technology.
What We Believe
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We believe in human-centered AI implementations.
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We believe AI can enhance humans when used for good.
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We believe in human agency and dignity at the heart of every AI deployment.
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No matter how advanced the technology, people still have a voice, an important one.
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AI can make life easier and more efficient, freeing people to focus on what matters.
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Curiosity is a form of kindness, being curious about AI, and how it can improve humanity, is itself an act of kindness.
Boarding Now
Ready to discover how prepared your workforce is for AI?
Join our list to be one of the first to try the AI Readiness Assessment.
Today, we're helping organizations measure AI readiness and map successful AI implementations.
Tomorrow, we're building the intelligence that helps organizations create human-centered AI adoption worldwide.