01
Institutional Theory
Institutional logics & isomorphism
Explains how shared norms, beliefs, and pressures inside organizations shape whether new technologies are adopted, resisted, or quietly ignored.
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Built on decades of research.
We stand on the shoulders of giants. Our game-based assessment draws on established models across organizational science, behavioral science, change management, technology acceptance, implementation science, and organizational psychology.
The Frameworks
02
Diffusion of Innovation
Rogers, 1962
Models how innovations spread through a social system over time and why innovators, early adopters, and laggards behave so differently.
03
Technology Acceptance Model
TAM Davis, 1989
Perceived usefulness and perceived ease of use as the two strongest predictors of whether people will actually use a new technology.
04
Unified Theory of Acceptance
UTAUT Venkatesh et al.
Integrates eight prior models into one: performance expectancy, effort expectancy, social influence, and facilitating conditions.
05
TOE Framework
Technology · Organization · Environment
Adoption is shaped by the technology itself, the organization around it, and the external environment it operates in.
06
Sensemaking Theory
Weick
People don't react to technology, they react to the meaning they construct around it. Sensemaking shapes adoption from the inside out.
07
Self-Determination Theory
Deci & Ryan
Autonomy, competence, and relatedness are the intrinsic motivators that determine whether people lean into change or pull away from it.
Why It Matters
Behind every playful interaction in the MAIRS assessment is a scientific construct, validated in research and translated into something employees actually want to engage with.
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